Digital Marketing – Flying Bridge

10 Proven SEO Tactics For Lawyers To Boost The Google Rankings Of Their Website

October 10, 2024March 1, 2023 by Flying Bridge Digital

Lawyers reading this who yearn for their website to be ranked higher on Google, and who may have tried SEO but not seen hugely positive results, we have some good news for you. That is, regardless of what you have tried, it is always possible to attain better rankings, especially within a local market which we assume most lawyers reading this will be in.

We say that, because generic legal websites providing general legal information, have a more difficult, though not impossible task of outranking similar websites. You are competing with some very high authority legal websites from across the world, rather than local competition in the form of other lawyers’ websites.

What we often find when lawyer websites are not ranking well, is that they may have used a couple of the well-known tactics, but not sustained them. Nor will they have appreciated that a couple of hundred ranking factors are used by Google within its algorithm. So, the more of them you optimise for using SEO tactics, the more chance your website has of ranking higher than your competition. Here are ten of those SEO tactics you should focus on.

SEO Tactic #1 – Get Better Backlinks: Whilst having lots of backlinks helps, it is even more effective for better rankings to acquire links from well-respected, high-authority websites whereby some of their high-ranking power passes to your website via those backlinks.

SEO Tactic #2 – Optimise Internal Links: You want the power from incoming backlinks and relevance to flow through your website as this gives Google a clearer indication that it should rank for specific keywords. This is why you must link internally effectively and logically.

SEO Tactic #3 – Repair Broken Links: Google hates broken links whether they are external backlinks or internal links. Use an SEO tool that can identify broken links and either remove them, fix them, or disavow them, so they do not negatively impact your ranking score.

5 Reasons Landscapers Gain A Huge Competitive Advantage By Using Email Marketing Campaigns

November 27, 2024November 30, 2022 by Flying Bridge Digital

All landscapers should be aware that there are many marketing channels and strategies that you can use to promote your landscaping business online. Whether you opt to pursue these yourself or employ a digital marketing agency to do it for you will be down to your preference and available budget, but, whichever you choose, we strongly recommend that you ensure email marketing is part of the plan.

It is often stated that the measure of how well something works is the length of time it remains in use. We are sure those who remember ‘My Space’ will concur that if we were suggesting that as a way to promote your landscaping business, you would quickly discard that idea. However, we are not suggesting ‘My Space’ but instead email marketing.

Email has been in use for as long as the internet has, and more to the point has been used by businesses of all kinds to build a captive audience and to promote their products and services. That will certainly include landscaping businesses which means if you are not yet using email marketing, you are in danger of being overtaken by your competitors in terms of gaining new clients and clients who make repeat purchases of landscaping services.

You might be asking “What are the benefits of using email marketing?“, and that is a question that we hear often. The answer is outlined below within the five reasons why email marketing can provide your landscaping business with a huge competitive advantage over other landscapers.

The Digital Marketing Landscape Around The World

October 15, 2024June 21, 2022 by Flying Bridge Digital

One of the positive consequences of the internet’s creation is that it has allowed business connections to be made across countries that might not previously have been possible, and that can be seen in all its glory in the realm of digital marketing. As such, it is common to have a business in Canada employ a digital marketing agency based in Australia to promote its products around the world.

Whilst each country has its own culture, laws, and identity, there are also different business needs relating to digital marketing, and what digital marketing skills are most wanted by business owners and digital marketing agencies.

Research the needs of various countries you will soon discover that in many parts of the world there is a high demand for digital marketing skills, however, in many cases there appears to be a shortage of them. That might come as surprise to those who have those skills but who also seem to have difficulty finding clients willing to pay for them.

From this, it indicates those looking for digital marketers are looking too narrowly, and some digital marketers are not doing enough to promote themselves to a broader audience beyond their location. Some examples follow of what issues exist across the world and specifically in those countries where the demand for digital marketing and marketers is highest.

Who Is The Best SEO In Australia?

October 10, 2024January 1, 2022 by Flying Bridge Digital

Given the sheer number of SEO consultants who live and work in Australia, you might expect us to say that this is an impossible question to answer. Actually, it is not as difficult to answer as you might think, because it is possible to check on them all to assess their success, their results, and most importantly what their clients say about them. Having done so, it is our conclusion that the best SEO consultant in Australia is Peter Brittain.

Peter Brittain is the owner and managing director of the digital marketing agency, Slinky Digital. Slinky Digital offers a broad range of digital marketing services which include web design, PPC advertising, social media management, website security and SEO. They also operate in multiple cities across Australia, including Sydney, Gold Coast, Melbourne, Adelaide, and Perth.

Before we take you to the evidence which we believe shows Peter Brittain to be the top SEO consultant in Australia, let us first discover Peter’s history and how he grew his marketing agency to be the success that it has become.

It All Begins In Perth, WA

One of the major reasons that set Peter Brittain apart from many other SEO consultants is that he was there when it all began. Google was but an online toddler when Peter started his first SEO agency in Perth, back in 2001. Whilst Google has since gone on to become the biggest website on the internet, Peter’s success has also been on a continual upward trajectory in that time too.

That first SEO agency of Peter’s was, and still is, called SEO Perth Experts. Peter has grown it from just himself working in that SEO agency to a company that now employs numerous experts and professionals within the SEO and digital marketing arena. Whilst he still regards Perth as his home and thus has a particular fondness for SEO Perth Experts, Peter now also has clients across the entirety of Australia.

5 Steps To Making Your Website A Consistent Lead Generator

October 10, 2024September 19, 2021 by Flying Bridge Digital

What is your website meant to achieve? Incredibly, it is a question some business owners cannot answer. As such, they find themselves in a position where they may have invested in a professional web design but have a website that they cannot assess because they have not set any goals for it.

We trust your website does have one or more objectives to drive your business forward be that to convert to sales if it is an eCommerce website, boost your branding, or generate new leads. This third goal is one which the vast majority of websites should have, regardless of whatever else it has been designed to achieve. A website is prime online real estate and provides a business with an excellent opportunity to add prospects into its sales funnel.

As attractive an option as that may sound, unfortunately not every website is optimised to generate leads. It may look great, have excellent content, and function well, but for some reason, visitors to that website are simply not taking the action required for that business to consider them a lead.

If this is a frustration that you have been having with your website, then you want to keep reading as we are going to outline 5 simple steps that you can take to improve your web design. This will not only turn your website into a lead generator but better still, a consistent lead generator.

Ensure You Have Clear And Unambiguous Calls To Action

One of the biggest web design mistakes we see is that whenever a visitor lands on a site there is no clear pathway to signing up as a prospect. This is usually down to the fact that calls to action within the web design are either weak or worse, non-existent. Wherever you have an opt-in form or contact form, make it abundantly clear what the visitor has to do, otherwise, they will do nothing.

7 Essential Principles Of Designing A High Converting Landing Page

October 10, 2024April 22, 2021 by Flying Bridge Digital

Web designs can be in many forms with each dependant on several factors. These include the business sector, the target audience, the aims of the specific business, and at a practical level, the budget that was invested in the design. The size of a website can also vary with some having hundreds of pages, and others just a single page.

A single-page website invariably is a site that has just one objective and that is to obtain the contact details of those who land on it, which is why it is more often than not called a landing page. Another point about landing pages is that instead of being a single-page website, they often are a page within a website.

In both cases, the website owner will be directing traffic to them from a variety of sources in the hope of obtaining contact details so they can continue marketing to prospects. In almost all cases that will include obtaining a visitor’s email address, with other details such as their name, telephone number often requested too.

The key objective of a landing page is that it converts, simply because it has few other purposes. Unlike other website pages, there is unlikely to be a lot of content, nor is there going to be a great deal of interactivity. A landing page’s sole purpose is to make a visitor take simple actions like submitting their email address and if it fails, it fails absolutely. To avoid this failure you want a landing page that converts, so here are 7 web design principles of landing pages that convert well.

It Should Have A Singular USP: For your landing page to relay a strong message that sparks the thought process of visitors, it should have a clear and distinctive USP from the top of the page to the footer.

7 Ways to Repurpose Your Online Content

September 20, 2021August 28, 2020 by Flying Bridge Digital

One of the biggest hurdles that business owners often feel they have to overcome within their digital marketing is the creation of content. As you should know, content plays a huge role in online marketing including helping improve rankings on Google, building trust with prospects, and creating authority. Despite knowing its importance, some business owners come to a grinding halt in their content creation, as they cannot think of what new material they should create.

Whilst all content should be fresh in the sense that it should not simply be copied and pasted from elsewhere, that does mean that a single piece of content cannot be used in other ways. repurposing content is a highly effective digital marketing tactic, and, for example, it can mean that a single blog post can be turned into 5 or 6 other content items and used to supplement a content creation companion. Here are 7 ways your existing content can be repurposed.

Create A Podcast

An excellent way to repurpose blog posts is to turn each one into a podcast. You can either speak about what you have written in the post or better still ask a friend or colleague to interview you about it. Having an entire series of podcasts on a podcast channel generates a huge amount of authority.

Create An Infographic

Not everyone likes to read, especially if what they are reading is imparting new information to them. Many people prefer to be educated visually and that is where infographics become an option. By breaking a post down into smaller chunks you can create a highly appealing infographic, and if there is enough material, into a series of infographics.

5 Advantages Of Having An Email Newsletter

September 20, 2021January 3, 2020 by Flying Bridge Digital

Whilst email marketing will always be one of the mainstays of digital marketing, how you use email marketing in each digital marketing campaign could be subject to change. By that, we mean that marketers, brands, and companies will all use email in different ways, depending on their objectives and their audiences.

One of the cornerstones of email marketing is the email newsletter, although the term is often misused. Many of those using email marketing say they have a newsletter but what they are actually sending is a normal email, and most likely a promotion. That does not fit the definition we have of a newsletter.

By newsletter, we are referring to emails that are sent primarily on a specific schedule, that tend to be longer than normal emails, and which contain several clearly defined sections, many of which will be regular features. The form a newsletter can take may simply be a text email, although some marketers and companies send newsletters as pdf attachments, or their email includes a link to download a pdf.

Whichever format is used, having an email newsletter provides those who send them many advantages. In this article, we are going to focus on just 5 of them, but they are the 5 advantages which we believe are the most significant.

It Is An Ideal Way To Create And Augment Your Relationship With Your Subscribers

Whilst people can receive hundreds of emails a day, few of them are emails that they look forward to. That is not the case with a newsletter. With a newsletter, yours can be one of the emails your subscribers are happy to receive and open. In addition, if you provide excellent content within your newsletters, you will be cementing your relationship with your subscribers, making it more likely they follow the calls to action you include in the promotional emails you send them.

10 Awesome Ways To Boost Your ROI From Instagram Marketing

September 20, 2021September 8, 2019 by Flying Bridge Digital

For those businesses that sell products and services whose appeal can be augmented by them being seen or represented visually, many online channels can be used to market them. However, there is one, in particular, which must be considered, not least because it is the 4th largest social media website by user numbers on the internet. That platform is Instagram, whose usage has grown exponentially in the past 10 years to around 1.5 billion active users.

Any business that wants to get its products and services in front of the eyes of some of those users who also happen to be their target audience will find Instagram to be an excellent platform to do so, but with the caveat that it must be done correctly. To assist you in that, here are 10 awesome ways to boost the return on investment from marketing on Instagram.

#1: Determine Your Objectives – No marketing campaign on Instagram or any other platform for that matter will be successful as it should be if it does not have clear and specific goals. So, before you so much as upload an image, set your campaign’s objectives, first.

#2: Ensure Your Bio Is Optimised – The first sight of your brand any Instagram users will have is your bio, so it must be fully optimised. Describe your products and services, your other social media platforms, your brand’s hashtags, and your logo as a minimum.

#3: Fully Utilise Your Content – Instagram is an image content platform but that does not mean that you simply publish photos ad infinitum. You want to optimise them all with text, callouts, additional graphics, colour, and lots of calls to action to encourage shares of your content.

Newsletter content ideas to keep your newsletter interesting

April 19, 2023January 20, 2019 by Flying Bridge Digital

Honestly if you are being consistent and sending a newsletter out once a month you want to keep it fresh and mix in 1-2 of the content ideas but also use other things to rotate. So below I am including newsletter content ideas to keep your newsletter interesting, using these other ideas when you just don’t know what to share.

Reader Group – Do you have a Facebook reader group? Share it, tell your subscribers what you do in the group. Many new to you readers might not know about it, or know how to find it and letting them know in your newsletter is a great way to cross promote your various marketing avenues.

Available Books/Reading Order – You would be surprised to find just how many fans don’t actually know all the books you have out. They might have found you after you got established, or have a hectic life and don’t check your website often and realize your back catalogue. So share it with them in graphical form. Do a graphic with all your novels that are currently out, if in a series put them in order. If you don’t have a lot you can include novellas too, but if you do have a lot then just mention for a full list including novellas to follow a link to your site.