One of the positive consequences of the internet’s creation is that it has allowed business connections to be made across countries that might not previously have been possible, and that can be seen in all its glory in the realm of digital marketing. As such, it is common to have a business in Canada employ a digital marketing agency based in Australia to promote its products around the world.
Whilst each country has its own culture, laws, and identity, there are also different business needs relating to digital marketing, and what digital marketing skills are most wanted by business owners and digital marketing agencies.
Research the needs of various countries you will soon discover that in many parts of the world there is a high demand for digital marketing skills, however, in many cases there appears to be a shortage of them. That might come as surprise to those who have those skills but who also seem to have difficulty finding clients willing to pay for them.
From this, it indicates those looking for digital marketers are looking too narrowly, and some digital marketers are not doing enough to promote themselves to a broader audience beyond their location. Some examples follow of what issues exist across the world and specifically in those countries where the demand for digital marketing and marketers is highest.