All landscapers should be aware that there are many marketing channels and strategies that you can use to promote your landscaping business online. Whether you opt to pursue these yourself or employ a digital marketing agency to do it for you will be down to your preference and available budget, but, whichever you choose, we strongly recommend that you ensure email marketing is part of the plan.
It is often stated that the measure of how well something works is the length of time it remains in use. We are sure those who remember ‘My Space’ will concur that if we were suggesting that as a way to promote your landscaping business, you would quickly discard that idea. However, we are not suggesting ‘My Space’ but instead email marketing.
Email has been in use for as long as the internet has, and more to the point has been used by businesses of all kinds to build a captive audience and to promote their products and services. That will certainly include landscaping businesses which means if you are not yet using email marketing, you are in danger of being overtaken by your competitors in terms of gaining new clients and clients who make repeat purchases of landscaping services.
You might be asking “What are the benefits of using email marketing?“, and that is a question that we hear often. The answer is outlined below within the five reasons why email marketing can provide your landscaping business with a huge competitive advantage over other landscapers.