Whilst email marketing will always be one of the mainstays of digital marketing, how you use email marketing in each digital marketing campaign could be subject to change. By that, we mean that marketers, brands, and companies will all use email in different ways, depending on their objectives and their audiences.
One of the cornerstones of email marketing is the email newsletter, although the term is often misused. Many of those using email marketing say they have a newsletter but what they are actually sending is a normal email, and most likely a promotion. That does not fit the definition we have of a newsletter.
By newsletter, we are referring to emails that are sent primarily on a specific schedule, that tend to be longer than normal emails, and which contain several clearly defined sections, many of which will be regular features. The form a newsletter can take may simply be a text email, although some marketers and companies send newsletters as pdf attachments, or their email includes a link to download a pdf.
Whichever format is used, having an email newsletter provides those who send them many advantages. In this article, we are going to focus on just 5 of them, but they are the 5 advantages which we believe are the most significant.
It Is An Ideal Way To Create And Augment Your Relationship With Your Subscribers
Whilst people can receive hundreds of emails a day, few of them are emails that they look forward to. That is not the case with a newsletter. With a newsletter, yours can be one of the emails your subscribers are happy to receive and open. In addition, if you provide excellent content within your newsletters, you will be cementing your relationship with your subscribers, making it more likely they follow the calls to action you include in the promotional emails you send them.